It’s 2019 & it’s no surprise that digital marketing is evolving day by day. With artificial intelligence taking over many factors of digital marketing it is only a matter of time before we start seeing an evolution of digital marketers in the near future. Without further of due here are the 3 trends you need to look out for when it comes to digital marketing in 2019.
Artificial Intelligence is going to absolutely decimate how digital marketing is going to work in the future. Think about it, A.I is going to be able to automate our daily digital marketing needs 24/7. Two huge examples of companies recognizing and capitalizing on this are Uber & Microsoft.
Huge examples of A.I in digital marketing can be using voice search, using automated systems to create content for you or even automated softwares that are able to find your target audience and create the perfect ad campaign without you having to lift a finger.
“Programmatic is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them “.
Programmatic Advertising is using A.I to automate buying the right ad campaign so you are able to target specific audiences. This is the type of automation that is efficient and fast, this will garner more conversions and lower acquisitions costs.
Chatbots are going to continue building waves of marketing in 2019. It is going to become a vital part of marketing in the near future by using A.I to automate customer responses. This is going to make lives easier for digital marketers.
Many social media sites are already allowing developers to create 100s of Chatbot softwares that users are able to integrate to their pages.