Scheduling a Live Event makes it easier to build anticipation and buzz with your audience before your broadcast begins, so you can start strong with an audience already assembled.
When you schedule a live event, an announcement post will be published to News Feed letting your fans on Facebook know that the broadcast is coming.
People who see the post can opt in to receive a one-time reminder notification that will alert them shortly before your broadcast begins. Your fans can then join a pre-broadcast lobby directly before the live video starts, where they can connect and interact with other viewers.
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